Ben Aspinall, DoorCo’s Commercial Director, talks to Glass News about their new ONE campaign, which has been created to underpin DoorCo’s drive to a true one stop composite door supplier.
Many suppliers claim to be a ‘one stop shop’ but very few can deliver this promise in the way DoorCo can. The launch of ONE aims to celebrate the variety we have created under one roof and the versatile offering we have developed with our partners over the years.
ONE goes beyond offering all the composite door components the market needs, service is just as integral. We’ve striving for world-class service levels that help our customers to enhance their businesses.
With DoorCo, you can get everything you need from ONE Supplier:
- ONE complete product range
- ONE Sales Manager
- ONE ordering system
- ONE complete delivery of goods
- ONE invoice
- ONE constant source of innovation
- ONE network of support from Marketing to Technology to Health & Safety advice
Value driven service
Although ONE is about simplicity and convenience for customers, our values play a huge role in shaping our service. People, Innovation, Agility and Quality are central to ensuring that our customers use every part of our business to support theirs from sales to marketing, technology and manufacturing. It’s not transactional, it’s a partnership where communication is central. We want our customers to have input into innovations. This helps guarantee our product and service development meets market demand and is futureproofed. We want to make sure can all stay agile and ahead of the game.
Of course, mutual success is ultimately gained through customer satisfaction and high-quality doors, delivered on time in full. From the moment an order is placed, we want our customers to have the best experience. From online ordering and tracking to variable expert manufacturing support, dispatch and transport, every person in DoorCo is committed to best practice and full accountability.
Cross functional support
Our customers can access the team at each stage of this process for additional business support. From expert technology, marketing and manufacturing teams, we’re available to help utilise the potential of every business
Take marketing for example. DoorCo’s unique brands – ORiGINAL, BRiTDOR, GRiPCORE, FiRECORE and FLiP – are supported by a plethora of marketing options. Comprehensive product brochures are available branded or unbranded to suit customers’ needs. We can also help create bespoke designs that match the customer’s own objectives, as well as provide other sales materials.
Furthermore, our inspiring and informative social media, dedicated websites and door designer helps with lead generation for our customers. We maintain a presence in the commercial markets too, so new build and social housing providers understand DoorCo and what our ONE expert supply chain can offer.
Creating a brand
We’ve created ONE to make accessible the variety that DoorCo is renowned for. ONE is designed to represent agility, innovation and our forward-thinking attitude. It gives a nod to doors, our bread and butter, and brings back the DoorCo blue that is very much part of our heritage. We want to celebrate how far the business has come but make embracing it all as simple as possible.
Where next?
Strengthening ONE will be a service promise and a new digital platform that will house all customer access points. The platform will include order tracking visibility, ability to review orders ready in advance & more. ONE place to access all the information you need, streamlining the journey even further. With this will come an expanded range of services for even greater convenience, simplicity, efficiency and loyalty.
DoorCo can use a customer’s own barcoding format to enhance traceability and goods-in/ goods-out control.
Our flexible service enables fabricators to access whatever manufacturing support they need, from fully prepped, painted, and glazed doors to components only. Our dedicated, highly trained, manufacturing teams are experts in door fabrication.
Every door that leaves our facility is overseen by our in-house Quality Team for extra measure.
We’ve invested in Electric Forklifts and driver training for enhanced efficiency.
DoorCo’s transport team ensures everything is delivered on time in full supported by technology that gives customers complete transparency.
DoorCo’s advanced technology offering makes options like seamless onboarding and Just In Time (JIT) delivery possible.
Part of our journey to ONE has been the expansion to Doncaster and the onshoring of some of our key products.
DoorCo’s unique brands – ORiGINAL, BRiTDOR, GRiPCORE, FiRECORE and FLiP – are supported by a plethora of marketing options.
Every person in DoorCo is committed to best practice and full accountability.
